UX DESIGN & ART DIRECTION for
RODEO DRIVE BEVERLY HILLS
As the lead designer and strategist on the refresh and launch of Rodeo Drive’s new website, I developed the comprehensive redesign with a focus on updating the look, directory enhancing security, and improving user experience. Our goal was to capture the essence of Rodeo Drive by showcasing the iconic storefronts, prestigious members, and seasonal events. Additionally, new accessible navigation provides content for all users.
The upgrades for Rodeo Drive significantly impacted the visitor experience, complemented by the introduction of a new TikTok Channel @rodeodriveofficial improved navigation features, and ADA compliance, collectively contributing to a substantial increase in reach and website traffic.
PROJECT ROLES: UI/ UX Design, Art Direction, Visual & Brand Design
TEAM: BOLD Communications & Marketing, City of Beverly Hills
