DARYA ANOKHINA

Design lead with branding, art direction and UX experience, creating websites, apps and experiences for global brands, startups & agencies.

Recently: I designed a campaign with Farrynheight, lead the brand design for an AI research team at Microsoft, and directed the design for luxury retail destinations revitalizing their online presence.

Fun fact: In 2023, I won a top prize in my first hackathon for the branding & product design of ethernity’s web3 ticket queueing app.

I’VE WORKED WITH

ABSOLUT GERMANY
ADWEEK
AMAZON
ANN TAYLOR
BLOCK ONE
BOLD LA & BERLIN
BREWER SURFBOARDS
CLAM MAGAZINE
DRIPDOCS BERLIN
ETHERNITY

FARRYNHEIGHT
FLOR INC.
FRANKIE B L.A.
GOLD’S GYM
HORNITOS
HYPOTHESIS GROUP
MICROSOFT
MIRAME BEVERLY HILLS
MUTUAL PROJECTS
OLYMPUS GERMANY
REVELE INC.
RIVER OAKS DISTRICT

RODEO DRIVE BEVERLY HILLS
ROYAL HAWAIIAN CENTER
RSG GROUP
SERETT METALWORKS
SIEMENS GERMANY
SOLIDCORE
SPLASH FINANCIAL
STARBUCKS
THE FESTIVAL COMPANIES
UCSD
VIDMOB

WINTER ‘24 CAMPAIGN & SOCIAL ADVERTISEMENT

[solidcore] Art Direction & Visual Design

MICROSOFT B2B VISUAL DESIGN

PROJECT
Visual design for a digital experiences studio, including graphic design, website and brand guidelines. The studio focused on the Co-Pilot AI integration in Microsoft 365 products.

I helped the global leadership team connect the dots to bring greater clarity and alignment between the latest research, stakeholders and partners, improving team employee experiences. I also drove the design updates with the evolving Microsoft design system Fluent 2.0 in the representation of the Studio’s vast B2B product areas & UX research. NDA’s prevent me from showcasing a full case study.

ROLES
Design Lead / Branding & Website Design