Creative Direction & UI Design for Miramé Beverly Hills
I developed and launched the web & mobile translation of an existing brand and illustration suite. I directed the photography and typefaces, telling the story of Mirame’s inspiration and roots, shot directly on the farms near the chef’s inspiration - the home base of several Mexican mezcal distilleries and its culture. The new website components, including new typefaces, responsive UI compositions, and mood-setting photography, express the encompassing atmosphere - inspired by Mexico’s rich heritage, bold flavors, colorful culture, exceptional distillates, and artisanal crafts.
I created a wide range of ready-to-use UI compositions, website brand guidelines, and a UI color system. The unique evergreen asset library became the basis for all digital and print components implemented in print collateral, social media content, email campaigns, and future website updates.
PROJECT ROLES: UI/ UX Design, Art Direction, Visual & Brand Design, Website Launch
TEAM: REVELE INC, Jon Schubert
PHOTOGRAPHY
Telling the story of a unique & curated brand experience inspired by Mexico’s rich heritage, bold flavors, colorful culture, exceptional distillates and artisanal crafts.
UI WEBSITE DESIGN
SOCIAL MEDIA & AD DESIGN
