Brand design for Splash Financial
Created new design with Splash Financial to roll out the new brand refresh with the focus to reach young professionals and students with its new AI platform of the future, with the goal to make finance automagical.
The new visual identity embodies a sense of awe. Working with the creative director, I helped define the look and feel, using a certain style photography and the new brand elements for content across all social platforms. The visual identity expresses the essence of the Splash brand in four key elements: logo, color, typography, and icons. The photography is dynamic, positive, and expressive, featuring the diversity of people and everyday activities, engaging with the graphic design throughout the platform.
PROJECT ROLES: UI Design, Art Direction, Brand Design, Brand messaging, Social media strategy
